Solid Silver & Gold Writing Instruments
Hand crafted in england, since 1822
Our story spans nearly 200 years, trends may come and go but our attention to detail and excellence in craftsmanship never waivers.
Sampson Mordan, the favourite apprentice and assistant of John Bramah, the locksmith, and an associate of Michael Faraday, sets up as an independent goldsmith in London.
On 20th December Sampson Mordan patents his “ever-pointed” propelling pencil. He first registers his unique hall-mark on 26th June 1823 and another with his partner Gabriel Riddle on 30th April 1824, from 22 Castle Street, City Road, London.
Edward Baker & Company of Birmingham gain recognition with a range of silver and gold propelling pencils, swizzle sticks, tooth picks, and other small items.
Ludwig Brenner, who had reached London from Pforzheim, Germany before the first world war and had established his business in Charterhouse Street , near Hatton Garden , the centre of the London jewellery trade, registers his patent on an improved propelling pencil mechanism. His patent expands that of Sampson Mordan to allow the pencil to hold 12 three inch leads thus making a yard of lead length. For this new product he establishes The Yard-O-Led Pencil Company.
Frank Tufnell Junior, whose father had spent his lifetime working with Sampson Mordan joins Mr Brenner in rebuilding Yard-O-Led which had suffered, as had Sampson Mordan & Co, during the Second World War. A new workshop is established in the Jewellery Quarter of Birmingham. Edward Baker & Company acquires the patents and intellectual property of S. Mordan & Co.
Frank Tufnell gains a majority shareholding in the Yard-O-Led Pencil Company Limited and also acquires Edward Baker & Company, thus gaining the patents and intellectual property of Sampson Mordan.
Tim Tufnell, Frank’s son and a qualified jeweler and silversmith, joins the business in which his father and grandfather had worked before him.
Filofax Group acquire Yard-O-Led with Tim Tufnell continuing as Managing Director.
A new Yard-O-Led atelier is established in Spencer Street Birmingham, in the heart of the Jewellery Quarter.
Imperial Yard Limited acquires the atelier, trade and intellectual property of Yard-O-Led, Sampson Mordan, Edward Baker, LF Brenner and other historic writing instrument pioneers. Tim Tufnell accepts the role of Honorary President.
L'atelier in Birmingham, England
‘I like the idea that our pens are handed down through the generations’
‘They have a lovely feel to them, when you write with them, they’re beautiful to write with’
‘There are very few pens left in the world that are made by hand’
‘We take our time and we know full well it’s quality when it goes out the door’
‘You start off with a piece of silver but when you see the end product you can’t believe what you’ve actually made.’
'Everything is done by hand, not machine. Some of the tools here are 50 to 60 years old’
To purchase an exquisite writing instrument
and start a life-long love affair with Yard-o-Led
visit one of our U.K. handpicked stockists
Fortnum & Mason
181 Piccadilly, London W1A 1ERwww.fortnumandmason.com
Smythson of Bond Street
40 New Bond St, London W1S 2DEwww.smythson.com
87-135 Brompton Rd, London SW1X 7XLwww.harrods.com
Burlington Arcade & Fleet Streetwww.penfriend.co.uk
400 Oxford Street, London W1A 1ABwww.selfridges.com
The Pen Shop
Birmingham, Cambridge, Cardiff, Edinburgh, Glasgow, Leeds, London, Manchester, Newcastle & Traffordwww.penshop.co.uk
This is the privacy notice of Residential London Ltd. In this document, “we” or “us” refers to Imperial Yard Ltd.
We are company number 09433000 registered in England.
Our registered office is at 95 Spencer Street, Birmingham, B18 6DA.
This is a notice to tell you our policy about all information that we record about you. It covers both information that could identify you and information that could not.
We are extremely concerned to protect your privacy and confidentiality. We understand that all users of our web site are quite rightly concerned to know that their data will not be used for any purpose unintended by them, and will not accidentally fall into the hands of a third party. Our policy is both specific and strict. It complies with UK law. If you think our policy falls short of your expectations or that we are failing to abide by our policy, do please tell us.
We regret that if there are one or more points below with which you are not happy, your only recourse is to leave our web site immediately.
Except as set out below, we do not share, or sell, or disclose to a third party, any personally identifiable information collected at this site.
Here is a list of the information we collect from you, either through our web site or because you give it to us in some other way, and why it is necessary to collect it:
1. Basic identification and contact information, such as your name and contact details.
This information is used:
1.1 to provide you with the services which you request;
1.2 for verifying your identity for security purposes;
1.3 for marketing our services and products;
1.4 Information which does not identify any individual may be used in a general way by us or third parties, to provide class information, for example relating to demographics or usage of a particular page or service.
2. Market place information
When we obtain information from you specifically to enable you to use or buy a service offered on our web site by some other person, we assume that in giving us your information, you are also giving us permission to pass it to the relevant person.
3. Your domain name and e-mail address are recognised by our servers and the pages that you visit are recorded. We shall not under any circumstances divulge your e-mail address to any person who is not an employee or contractor of ours and who does not need to know, either generally or specifically.
This information is used:
3.1 to correspond with you or deal with you as you expect.
3.2 in a collective way not referable to any particular individual, for the purpose of quality control and improvement of our site;
3.3 to send you news about the services to which you have signed up;
3.4 to tell you about other of our services or services of sister web sites.
4. Information you post on our website
Information you send to us by posting to a forum or blog is stored on our servers. We do not specifically use of that information except to allow it to be read, but you will see in our terms and conditions that we reserve a right to use it in any way we decide.
5. Website usage information
6. Financial information relating only to your credit cards
This information is never taken by us either through our website or otherwise. At the point of payment, you are transferred to a secure page on the website of WorldPay / SagePay / PayPal / MoneyBookers or some other reputable payment service provider. That page may be dressed in our “livery”, but it is not controlled by us. Our staff and contractors never have access to it.
7. Note on padlock symbols and other trust marks
Many companies offer certification and an icon or other small graphic to prove to site visitors that the site is safe. Some certify to a high level of safety. We do not handle information about your credit card so do not subscribe to any such service. However, we suggest you assess this notice to judge that we do take your privacy seriously.
8. Financial information about your direct debit or your credit cards
When you have agreed to set up a direct debit arrangement, the information you have given to us is passed to our own bank for processing according to our instructions. We do keep a copy.
We are registered under the direct debit guarantee scheme. This provides for the customer’s bank to refund disputed payments without question, pending further investigation. Direct debits can only be set up for payments to beneficiaries that are approved “originators” of direct debits. In order to be approved, these beneficiaries are subjected to careful vetting procedures. Once approved, they are required to give indemnity guarantees through their banks.
9. Credit reference
To assist in combatting fraud, we share information with credit reference agencies so far as it relates to clients or customers who instruct their credit card issuer to cancel payment to us without having first provided an acceptable reason to us and given us the opportunity to refund their money.
10. Business and personal information
This includes all information given to us in the course of your business and ours, such as information you give us in your capacity as our client. We undertake to preserve the confidentiality of the information and of the terms of our relationship. It is not used for any other purpose. We expect you to reciprocate this policy.
We keep information which forms part of our business record for a minimum of six years. That is because we may need it in some way to support a claim or defense in court. That is also the period within which our tax collecting authorities may demand to know it.
11. Third party advertising
Cookies are small text files that are placed on your computer’s hard drive through your web browser when you visit any web site. They are widely used to make web sites work, or work more efficiently, as well as to provide information to the owners of the site.
Like all other users of cookies, we may request the return of information from your computer when your browser requests a web page from our server. Cookies enable our web server to identify you to us, and to track your actions and the pages you visit while you use our website. The cookies we use may last for a single visit to our site (they are deleted from your computer when you close your browser), or may remain on your computer until you delete them or until a defined period of time has passed.
12.2 to allow essential parts of our web site to operate for you.
12.3 to operate our content management system.
12.4 to operate the online notification form – the form that you use to contact us for any reason. This cookie is set on your arrival at our web site and deleted when you close your browser.
12.5 to enhance security on our contact form. It is set for use only through the contact form. This cookie is deleted when you close your browser.
12.6 to collect information about how visitors use our site. We use the information to improve your experience of our site and enable us to increase sales. This cookie collects information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited.
12.7 to record that a user has viewed a webcast. It collects information in an anonymous form. This cookie expires when you close your browser.
12.8 to record your activity during a web cast. For example, as to whether you have asked a question or provided an opinion by ticking a box. This information is retained so that we can serve your information to you when you return to the site. This cookie will record an anonymous ID for each user, but it will not use the information for any other purpose. This cookie will last for a period of time after which it will delete automatically.
12.9 to store your personal information so that you do not have to provide it afresh when you visit the site next time. This cookie will last for a period of time after which it will delete automatically.
12.10 to enable you to watch videos we have placed on YouTube. YouTube will not store personally identifiable cookie information when you use YouTube’s privacy-enhanced mode.
13. Calling our office
When you call our office, we may collect Calling Line Identification (CLI) information. We use this information to help improve the efficiency and effectiveness of our help line
14. Sending a message to our support system
When you send a message, we collect the data you have given to us in that message in order to obtain confirmation that you are entitled to receive the information and to provide to you the information you need. We record your request and our reply in order to increase the efficiency of our business / organisation. We may keep personally identifiable information associated with your message, such as your name or email address.
When we receive a complaint, we record all the information you have given to us. We use that information to resolve your complaint. If your complaint reasonably requires us to contact some other person, we may decide to give to that other person some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion as to whether we do give information, and, if we do, what that information is.
We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.
16. Third party content
Our web site is a publishing medium in that anyone may register and then publish information about himself or some other person. We do not moderate or control what is posted. If you complain about any of the content on our web site, we shall investigate your complaint. If we feel it may be justified, we shall remove it while we investigate. Free speech is a fundamental right, so we have to make a judgement as to whose right will be obstructed: yours, or that of the person who posted the content which offends you. If we think your complaint is vexatious or without any basis, we shall not correspond with you about it.
17. Job application and employment
If you send us information in connection with a job application, we may keep it for up to three years in case we decide to contact you at a later date.
If we employ you, we collect information about you and your work from time to time throughout the period of your employment. This information will be used only for purposes directly relevant to your employment. After your employment has ended, we will keep your file for six years before destroying or deleting it.
18. Content you provide to us
If you provide information to us with a view to it being read, copied, downloaded or used by other people, we accept no responsibility for what that third party may do with it. It is up to you to satisfy yourself about the privacy level of every person who might see your information. If it is available to all the World, you have no control whatsoever as to how it is used.
19. Marketing information
With your permission we pass your email address and name to selected associates whom we consider may provide services or products you would find useful. You may opt out of this service at any time by instructing us at firstname.lastname@example.org
20. Information we obtain from third parties
Although we do not disclose your personal information to any third party (except as set out in this notice), we do receive data which is indirectly made up from your personal information, from software services such as Google Analytics and others. No such information is identifiable to you.
21. Affiliate information
This is information given to us by you in your capacity as an affiliate of us or a customer or client of ours. Such information is retained for business use only. We undertake to preserve the confidentiality of the information and of the terms of our relationship. It is not used for any other purpose. We expect any affiliate to agree to reciprocate this policy. As an exception to this, we have the right to disclose your first name and URL of your affiliate connection to other affiliates and to any other person or organization, on and off site. The reason is solely to enable us to mention winners and others whose performance as an affiliate is in some way outstanding.
22. Disclosure to Government and their agencies. We are subject to the law like everyone else. We may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.
23. At any time you may review or update the personally identifiable information that we hold about you, by contacting us at the address below. To better safeguard your information, we will also take reasonable steps to verify your identity before granting access or making corrections to your information.
24. Sale of your personal information
Except as specified above, we do not rent, sell or otherwise disclose any of your information to any person outside our business.
25. Data may be “processed” outside the UK
Our web sites are hosted in the EU. We also use outsourced services in countries outside the EU from time to time in other aspects of our business. Accordingly data obtained within the UK may be “processed” outside the UK and data obtained in any other country may be processed within or outside that country.
26. Compliance with the law
This confidentiality policy has been compiled so as to comply with the law of every jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your country, we should like to hear from you, but ultimately it is your choice as to whether you wish to use our website.
27. Removal of your information
If you wish us to remove personally identifiable information from our web site, you may contact us at email@example.com. To better safeguard your information, we will also take reasonable steps to verify your identity before granting access or making corrections to your information.